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SEO Techniques – Impact Of Penguin Update

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Small business owners that always relied on Google ranking results for their online presence have suffered a major impact with the recent update of Google Penguin. Google brought in many changes on the Penguin update with the purpose of punishing websites which employed black hat Search engine optimization techniques and stuffed keywords for a better page ranking.

Search engine optimization strategies which were employed for the past 10 years like spinning and article distribution and using paid links for an improved search engine ranking were targeted through the Penguin update. The web pages that suffered heavily because of the Penguin update were the internet sites that used these techniques as it led to a fall in their search engine ranking position.

There has been a slump in the sales of all those small establishments that applied these wrong techniques to get a good search engine position. Insufficient funds and support for making these alterations are the reasons why most of these small companies cannot act in response to the Penguin update changes.

Then again, businesses can deal with the issue if their search engine optimization is centered on using only quality content. Their SEO shouldn’t consist of key phrase stuffing and also the SEO services they hire should strictly go along Google’s quality guidelines.

Basically, businesses must not think that they ought to get as many links and content possible for a good ranking on the search engine results. Instead, they should focus on having a public relations strategy and employ quality content such as press releases and even guest blogging. The other alternatives they have include working with social media campaigns as well as multichannel options like referrals and CPM marketing to obtain a better page ranking.

Despite these Google Penguin update impact on small business establishments, the update was a huge success. This Penguin algorithm was applied with the objective of reducing web spam where internet sites got a higher search engine ranking than they actually deserved by misleading the search engines.

Many of these affected internet sites were spamming for a long time. However because of the Penguin update, now websites using ethical search engine optimization methods can get to the top position of the Google results which they deserve.

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